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I would say it is their dedication to quality winemaking, Rhone varietals and ancient vines.
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Maybe you do! A very unfortunate incident indeed...Does Sonoma have really anything to do with it -or did she simply suffer a delusion?
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Assigning a wine a score you are prepared to defend is somewhat of a challenge for anyone and anything, especially for something as dynamic as wine & humans. I used to think in terms of a possible 10, and found 7.5, 8.3 etc. pretty much carried over - tho I too must confess to some occasional inflation...It is almost assumed (as WS does?) nothing much counts <80...
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I buy lots of single digit bottles too - but you often have to be in doubles to get noticeable flavor & quality with just about any varietal or country...As consumers $10 is an important price barrier (so is 4 etc.)and I believe there is sufficent margin to deliver tasty value - at or well below $10. Blending I think may be the key to success at this level - a stellar example from TJ, no longer available: Mission Park Central Coast red cuvee '0? -rhones + cab. Went to TJ almost immediately after a guest brought one to dinner - long gone & deeply missed by a staffer who had snagged a case!!! A gem at almost any price - one of my criteria is how happy I would be if I'd made that wine: that is ROI or QPR or 90+!
Value/cost @ $10 > $5 / "Scoville" units of flavor. (Scoville measures heat units in peppers - there needs be a counterpart for pinot +.)
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